Look, I'm no guru of anything. But with LinkedIn I'm even sub-non-guru (is that the name of a band?)
Viveka von Rosen @LinkedInExpert November 2, 2010
Admittedly the entire staff, with the exception of Mike Mueller, has a tendency to treat LinkedIn.com as a long lost cousin. We were excited to meet then the interest waned.
But that’s about to change …
Join us on Tuesday, November 2, 2010 for our special guest Viveka von Rosen who will change our relationship with LinkedIn forever. Or until Wednesday! No, seriously this is one you don’t want to miss if you have any hope of building an online community or joining an online community of business professionals.
See more at socialmediaedge.com


Having bee in use for decades the standard U.P.C. (bar code) symbol encodes 14 numeric digits. Obviously in an era when all inventory is digitized for fast scanning and control this is a very limiting number especially as we switch to a more global system of tracking. The challenge was to come up with a quickly recognizable image which could hold many times more information and still fit on a small inventory sticker.