Tuesday, May 31, 2011

Worst kept secret in Silicon Valley revealed

And the funny thing is I personally don't care about this secret except for the fact that 4.7% of the people who access my data use an Apple product of some sort and I do care about them. Welcome to the cloud Mr. Jobs.

Amplify’d from www.wired.com
worst kept secret in Silicon Valley

Apple Announces iCloud, Steve Jobs WWDC Keynote

Apple has confirmed maybe the worst kept secret in Silicon Valley: it’s been working on a cloud service, and will announce it at the June 6 Worldwide Developers Conference.

See more at www.wired.com
 

Friday, May 27, 2011

HTC to serve up unlocked bootloaders

I know. I'm a total propeller head. Then that's no secret. What can I do with an unlocked bootloader that I can't do now? Muhwahahahaha!



Here's the Facebook thread:

https://www.facebook.com/HTC/posts/10150307320018084

Amplify’d from www.bgr.com

“There has been overwhelmingly customer feedback that people want access to open bootloaders on HTC phones. I want you to know that we’ve listened. Today, I’m confirming we will no longer be locking the bootloaders on our devices. Thanks for your passion, support and patience,” Peter Chou, CEO of HTC

Read more at www.bgr.com
 

Tuesday, May 10, 2011

Macy's doing social marketing right? And why you should care ...

There has been so much deep conversation lately as "social media grows up" about who is doing what right and wrong. There was the Burger King fiasco last summer.



Jonathan Salem Baskin recently wrote in AdAge, "Burger King has grilled through a couple of CMOs and fired agency Crispin Porter & Bogusky after producing Facebook campaigns and viral videos that got lots of attention while the business witnessed six consecutive quarters of declining sales."



That discussion quickly turned to BK failing outside of social media by not adapting the healthier lifestyle embraced by fast food chains who are making the turn to black numbers. So was it failed social media use or just bad menu selections?



Pepsi flunked, too. But did they flunk because of a bad Facebook campaign or just a bad decision to ditch traditional media (I mean we are talking Superbowl ads here after all) which resulted in their slide to a distant third behind Diet Coke in the continuing multi-billion dollar cola wars?



Moreover, and most importantly for my readers and friends, what does any of this have to do with how you as independent contractors and small business operators increase your net revenue? Let's talk about it - http://socialmediaedge.com listens to your voice, too.

Amplify’d from www.clickz.com

Is Facebook Marketing Behind Macy's Online Sales Jump?

macysPerhaps Macy's new online sales numbers are proof that Facebook "likes" do generate revenue.

Macy's Facebook page has picked up a whopping 800,000 "likes" in 2011 so far thanks to a handful of initiatives. It now has an audience of almost 1.8 million on the social site.

A Mother's Day gift guide button has been prominently placed within the Facebook app page, and people clicking through are taken to a dedicated Macys.com landing page.

Read more at www.clickz.com
 

Monday, May 9, 2011

What is "Red Day"?

Glad you asked. Here's the answer:

Amplify’d from www.kw.com

What is Red Day?

RED Day (Renew, Energize and Donate) is an initiative dedicated to celebrating Keller Williams Realty’s year-round commitment to improving our local communities. Each year, on the second Thursday in May, tens of thousands of associates from across the United States and Canada participate in a wide range of projects, devoting their time to renewing and energizing aspects of the neighborhoods in which they serve.

Read more at www.kw.com