There has been so much deep conversation lately as "social media grows up" about who is doing what right and wrong. There was the Burger King fiasco last summer.
Jonathan Salem Baskin recently wrote in AdAge, "Burger King has grilled through a couple of CMOs and fired agency Crispin Porter & Bogusky after producing Facebook campaigns and viral videos that got lots of attention while the business witnessed six consecutive quarters of declining sales."
That discussion quickly turned to BK failing outside of social media by not adapting the healthier lifestyle embraced by fast food chains who are making the turn to black numbers. So was it failed social media use or just bad menu selections?
Pepsi flunked, too. But did they flunk because of a bad Facebook campaign or just a bad decision to ditch traditional media (I mean we are talking Superbowl ads here after all) which resulted in their slide to a distant third behind Diet Coke in the continuing multi-billion dollar cola wars?
Moreover, and most importantly for my readers and friends, what does any of this have to do with how you as independent contractors and small business operators increase your net revenue? Let's talk about it - http://socialmediaedge.com listens to your voice, too.
Is Facebook Marketing Behind Macy's Online Sales Jump?
Perhaps Macy's new online sales numbers are proof that Facebook "likes" do generate revenue.
Macy's Facebook page has picked up a whopping 800,000 "likes" in 2011 so far thanks to a handful of initiatives. It now has an audience of almost 1.8 million on the social site.
A Mother's Day gift guide button has been prominently placed within the Facebook app page, and people clicking through are taken to a dedicated Macys.com landing page.
No comments:
Post a Comment