This article was originally directed at medical professionals, primarily doctors, but has some very good directives. The bullet points, with the exception of discussing in the stream with (patients) customers, is excellent advice for everyone.
It's worth the 3 minute read.
Google yourself: Conduct regular audits to find out what patients can see. Do your political contributions or old photos from college pop up? Are rating sites publishing your name and office address, and is it correct? What are others saying about you? Who shares your name, and what impact could their information have on how people (mistakenly) view you?
Manage your image: Control the message by creating your own content, including a professional biography that patients can find through a search.
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