When I ask people to raise their hands if they think they spend too much time online for the value they get in return it is never a surprise when as many as 50% of the people raise their hands.
The goal of this workshop is to cure that for those who attend. Quite literally these presenters are some of the very best in the industry and have actually proven they know what they are talking about. This is not theory or some sales weasel trying to get you to buy a system or even a book (books are good, don't take that wrong).
How about eBay's top female seller? How about the man who wrote the first book on Twitter? This is only a sample and the early bird gets much more than worms - save 35% by registering early. It will be available for replay but only to the paid registrants!
Successful Social Selling
Using the talent of some of the best known names in online engagement this 3.5 hour session includes many time proven techniques in the psychology of selling and how to translate those to both offline and online social settings. With the recent explosion of online social tools such as Facebook and Twitter and less than 4% of the small businesses in America taking advantage of these opportunities this is a very unique opportunity to learn from the best.
Every presenter has proven their skills in the industry and is known for what they can bring to the conversation.
GOAL OF THIS WORKSHOP:
To help the user who already has a social media presence take it to the next level and start seeing more transactional results from their online presence. There is a science to successful online selling and to omit it from the process may result in a less than satisfactory return on the time and resources invested into social media with the intent of meeting prospects and leading those relationships to sale.
Learn how to:
- Establish a real, achievable social media plan and implement it
- Gather, access, understand and use social metrics to measure your success
- Tie all of your social media together with accurate branding
- Write content that sells and gets others to sell for you
- Create a Facebook ad campaign that yields results
- Actually use SEO and SEM techniques and not just hear those words
- Create eye-catching titles that get people to click your link and open your email without misleading
- Use graphics and fonts to create more sales motivating content
- Use audio and video to share the word even with mobile surfers
- Prepare for the future with upcoming changes and how to "surf on top of the wave"
- Much more!
The lineup:
Irene Koehler
@IreneKoehler Bay Area, CaliforniaHow can I help you use social media for your business or career? Speaker, consultant, all-around nice person. Part of @SMC_SV team, Official Blogger for LeWeb10
Warren Whitlock
@WarrenWhitlock Las Vegas, NV
Author of 1st book on Twitter, Publisher, Blogger and Social Media Radio Show Host
Stacy Kinney
@StacyKinney Hollywood, FL
Social Media Marketing & Personal Branding, Real Estate Investor & Eco Friendly Gal. Driven to succeed & help others. Wine lover. Attitude of gratitude!
Caroline Barry
@TweetCaroline Baton Rouge, Louisiana
Confirmed genius, crazy redhead, single mom being raised by 3 amazing children. Social Media / PR Director for @GeauxChevy
James Ball
@NotEasyToForget Georgia
Digital Marketing Director & Corporate Social Strategist at AroundAbout Local Media, Inc. The views here and on my personal blog (linked) are my own.
Paul Chaney
@pchaney Lafayette, LA
Internet marketing and social media consultant, speaker and author of The Digital Handshake. The Social Media Handyman. http://facebook.com/paulchaney
Hosted by:
Ken Cook
@thekencook Marietta, GeorgiaNot a guru or a big deal. I'm on safari. Host and founder of http://SocialMediaEdge.com radio since 2008. New Media lead for mortgage/real estate enterprise.
THIS IS AN ONLINE EVENT ONLY
Access to a computer with speakers or a computer and telephone is required to participate. Slides may be used by the presenters as necessary to complete their presentation.
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